Are you worried about your organic rankings?

Every time you come online do you check your organic rankings? Do Google algorithm changes put you into a panic?

If you are implementing SEO properly you should never have to worry about any such changes. The problem is most people are cheating their way to the top and when Google decides to roll out an improvement, their sites drop off dramatically. I’m going to explain 5 simple ‘rules’ that will help ease the pain of algorithm changes.

It’s definitely worth it to do things the right way the first time. It will save you time and money and the only way you will go is up.

1. Build a site that is worth visiting

Would you visit it? and gain value? Is it easy to navigate? Is it cluttered? These are huge! Put some effort into the design and layout of your site, it’s not all about what Google Bots see.

2. Make sure your code is search engine friendly

Review and research the proper format for titles, descriptions, content, alt tags and contextual links. Build it properly but don’t over due it. Search engine crawlers know a bad site when they see it.

3. Make it easy to convert visitors

Whats the main ‘goal’ of the site. It is for visitors to find your contact information? Is it to display information? Is it to build a community. Figure out the ‘goal’ and design around it. It should be the easiest part on the site to find and navigate to within seconds of landing on your site. The worst thing that could happen is a part of your site doesn’t work properly so test and test again.

4. Build links properly

I’m talking about external links that point toward your site. Be in control and acquire only high quality links. If visitors came from a site that already gave them a bad taste in their mouth, they probably are already turned off by your content before they get there, same with search engines. Write meaningful articles with high value content and give them a reason to click the links. A few hundred high quality links are far better then a thousand spammy ones.

5. Update your site regularly

Keep your site up to date. Posting new, fresh, original content pleases both visitors and search engines. Avoid sales pitches and have interesting and valuable information.

This may seem like a lot of work but if your serious about your site surviving and growing you’ll do it. Trust me, investing time early on will pay off later. Search engines can make and break websites so make sure your’s isn’t the one breaking.

 

Heavily inspired by: seodiva.net

Social Network Icons

The web today is all connected and your web page needs to follow this trend if you want it to get noticed. Social Network integration is a great way for people to share your site with their friends and is also a great way to get your content noticed. Linking to these social network pages is usually done with specific icons you see all over the Internet. Here are a few unique ones we have found around.